Favorite of millions of people, Coca Cola India has given a “thumbs down” to superstar Salman Khan. The beverage giant has canceled Salman’s ambassadorship of their brand Thums Up. Noticeably, Khan has been the representative of Thums Up for more than a decade. Now, the company has decided to not to continue with the host of Big Boss host.
In fact, they are in conversation with Ranveer Singh, the new-generation heartthrob, to join them as the brand ambassador of Thums Up.
Salman Khan’s ambassadorship contract ended last month and the company seems to be in no mood to renew it. However, Coca Cola India is yet to make a comment on this.
The company has been trying to woo the young generation, following the footsteps of their rivalry, PepsiCo India. Salman, on the other hand, has already scored a fifty. Therefore, the company is looking for a new, young, and energetic face to be their representative in India. And, Ranveer Singh definitely fits into this image.
Some sources from the company revealed that Salman Khan was an expensive affair for Coca Cola India. He takes about Rs. 5 Crores per annum for promoting a brand. That certainly is a massive figure. Additionally, the Dabang actor’s recent remarks on Pakistani artists have also contributed in this decision of Coca Cola.
With this move, Coca Cola’s conjoint agreement with Being Human and The Salman Khan Foundation will, also, possibly, come to an end.